Fertilemind

Fertile Mind of Australia specialize in clever maternity wear, nursing wear and other products designed to help women look and feel their best, right throughout pregnancy and following the birth.

Since they invented the award-winning Belly Belt maternity wear solution in 1996, company founder and former TV presenter Christine Kininmonth has worked with the Fertile Mind team to source similarly inspired maternity wear ideas. Like the Belly Belt that allowed Christine to continue to wear her on-camera work clothes instead of maternity wear when she was pregnant, all Fertile Mind products are designed to minimize the disruption to a woman's life (and wardrobe!), so she can feel more stylish and relaxed.